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Very interesting for creators! "Clickbait is Unreasonably Effective" by Veritasium:

youtube.com/watch?v=S2xHZPH5Sn

For sure I have never thought about titles and thumbnails in this way.

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@Erik I watched the video shortly after it was published and noticed that its own title and thumbnail text were changed:

First, it was "We need to talk about Clickbait" in the title and "It's important; I'll explain with data" in the thumbnail.

Then, the title changed to "Clickbait is unreasonably effective".

And now, it says "Here's the proof" in the thumbnail.

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