@hiemstra @Erik @imuhammad You included University of Twente only? Then I understand the results. University of Twente is not used very often. TU Delft only has one search term. For us, the traffic is spread across three search terms. UTwente, University of Twente and Universiteit Twente. 80% of our traffic originates from NL and they are most likely to use UTwente or Universiteit Twente.
I did another experiment with different alternatives for each university:
1- Full names of each university in English in the whole world
2 - Full names of each university in Dutch in the Netherlands
3 - Abbreviated names of each university in the Netherlands
As Anne suggested in the Netherlands the term UTwente is used more often in search engines. However, globally "UTwente" is relatively searched less than UVA and somehow TU Delft.
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